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File Preparation

 

1.  Set the document size to the flat trim size.

 

2.  Include bleeds if image touches or extends beyond the trim size. Set the bleed amount to .125".

 

3.  Convert all RGB images to CMYK.

 

4.  Images should be high resolution. For raster images we recommend at least 300 dpi effective resolution (i.e. the resolution of the image at the size used in the layout).

 

5.  Postal indicias should be set to 100% Black.

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PDF Settings

 

1.  The PDF dimensions should be the flat trim size plus bleeds (i.e. 8.5 x 11 + .125 bleed = 8.75 x 11.25).

 

2.  No printer marks (i.e. no color bars, registration, or crop marks).

 

3.  Bleeds should be 1/8" all around (.125" on every edge).

 

4.  Raster images should be high resolution (at least 300 dpi effective resolution).

 

5.  Books should be individual pages in a single PDF. Please do not set up books in printer spreads.

 

6.  Embed all fonts.

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Overprint

In Adobe Illustrator, any elements like small text or lines that have been set to 100% Black ink should be set to overprint. For large areas of 100% Black (large text or shapes), allow the default knockout setting and do not overprint.

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Knockout

In Adobe Illustrator, all artwork is set to knockout by default and should be left that way, except for any elements like small text or lines that have been set to 100% Black. Such elements should be set to overprint in order to avoid unnecessary registration issues on press.

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Dieline

Dielines should be created with precise dimensions. This will ensure that the physical die will be correct. If you're using a dieline that someone else created and their physical die already exists, use their dieline as is. If you're using someone else's dieline and the physical die does not exist, or if you're using the dieline for general layout or reference purposes, make sure the dimensions are correct and edit the dieline if necessary. If you have any questions about the accuracy of your dieline to our existing physical dies, please contact us. Once you have an accurate dieline, overlay it on your artwork and make sure the artwork lines up accurately to the dieline. When submitting artwork with a dieline, set the dieline color to PANTONE Rubine Red (as a spot color, not process) and set the dieline to overprint.

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Rich Black

For large areas of solid Black, use a CMYK build of Cyan=60, Magenta=40, Yellow=20, Black=100.